Meet The Founder Of YACHT 21
Are you feeling pangs of wanderlust? Coronavirus has left most of us missing our overseas trips as we go through our travel shots from the past and posting them on our Instagram account. But let’s not be deprived of having some fun and relaxation while we stay in Singapore. Every day can be a holiday!
One good way to reward ourselves is to dress up for a staycation and on workdays, for this reason, we want to introduce to YACHT 21 to you! YACHT 21 is a Singapore fashion brand that designs urban resort wear pieces inspired by wanderlust.
Every brand has a story, we interviewed the founder of YACHT 21, Jarenis Ho to find out about the brand and what inspires a Civil Engineering graduate to become an entrepreneur.
Tell us about yourself.
My name is Jarenis Ho and I am the founder of YACHT 21. I started the brand in 2009 after a boat trip with my friends. I decided to create a clothing line for my friends inspired by the lifestyles of yachters and holidaymakers. With Yacht 21, I hope I can create everyday wear suitable for work and play.
As a graduate from the study of Civil Engineering to a Fashion Brand Designer and Founder. How was the transition like for you?
It is an ongoing journey and I am still learning new things every day. It takes a lot of grit and passion to stay true to my business.
What excites you on the job?
I love to see customers wearing my designs or carrying my shopping bags on the streets.
Who inspires you?
Frida Kahlo. She was a well-known Mexican surrealist painter known for her many portraits, self-portraits, and works inspired by nature and artifacts of Mexico. I am deeply inspired by her strength and passion for the things she loved.
What are your thoughts on the changes in the industry brought about by the coronavirus?
I noticed the shopping habits of consumers have changed and it would be unlikely for the current situation to return to Pre-COVID times. Business owners must embrace the change and provide solutions to our consumers to survive the impact brought about by the coronavirus.
What is the best advice you have received?
Change is the only constant.
What have you encountered recently that impressed you very much?
The way my team adapted to new changes during Covid -19. Their eagerness to try new ways of promoting YACHT 21 got me motivated to work harder.
What is your favourite activity that helps you to unwind?
Running, as it helps me to clear my mind, it's also basically my ME-TIME. :)
What is your favourite book and why?
The Art Of Thinking Clearly. The title says it all. ;)
You must be wondering “What’s Yacht 21 got to do with Klosh?“
Yacht 21 has recently embarked on #YOTTOCARE in support of sustainable living, which hit it off with #KLOSHCARE, started in March 2019 has now expanded to care and be responsible for the environment. Check out our new reusable magnetic monthly and weekly planners!
Don’t leave just yet! We have one more news to share. YACHT 21 and Klosh are offering 3 sets of a sustainable gift set to 3 lucky winners on our Instagram account, the contest will run from 11 Sep to 13 Sep. So, hop over to @kloshsg to take part!
Blogpost Written by Chloe Huang